Get out of the supermarket whenever possible. You won’t find any high-fructose corn syrup at the farmer’s market; you also won’t find food harvested long ago and far away. What you will find are fresh whole foods picked at the peak of nutritional quality. You will pay more, but eat less. There’s no escaping the fact that better food – measured by taste or nutritional quality – costs more, because it has been grown or raised less intensively and with more care.
— Michael Pollan